New operators are entering various markets all of the time, and it can be difficult to differentiate between the good betting sites and the not so good ones.
But it is not a case of one size fits all. Some punters prioritise better odds, whereas others prefer improved functionality and features. Below are five key factors that can help you choose a horse racing betting site.
Best Odds Guaranteed
One of the most important and popular betting offers related to horse racing is Best Odds Guaranteed.
It’s a common promotion in the UK, but can also be found on some betting sites in other countries.
With BOG, you get paid out at whichever odds are higher between the price you take, and the price the horse starts the race at.
Aside from BOG, there are many other betting offers you can claim as either a new customer or an existing player.
Most welcome offers can be used on any sport, and generally involve either a deposit bonus or free bets.
Existing customer bonuses can be more sport-specific, and for horse racing they can allow you to get your money back, or extra places on each way bets, or enhanced odds.
If you are able to watch the races you bet on with the same site that you place your wagers with, then it makes the entire experience very seamless.
Some bookies have a better streaming selection than others. There are some that focus only on one particular country, whereas others cover international meetings across the UK, US, South Africa, France, and more.
You also want to ensure that there is as little delay on the live stream as possible, especially if there are in-play betting possibilities.
Analysis & Form Stats
Whether it’s the Grand National or a Class 5 race at Newton Abbot, you want to be as educated as possible on every race you bet on, and to help you out, some betting sites have analysis from third parties integrated into the horse racing section of their site.
The fact that the information is provided by another outlet such as Racing Post or Timeform ensures that it is completely unbiased, so you can make informed decisions.
It also helps when the form and any necessary stats are provided as well.
Horse racing is essentially a 24/7 sport, so there might be instances where you want to bet but you’re not at a computer.
Fortunately, the top sportsbooks have made their mobile products a top priority, and some even have state-of-the-art betting apps that allow you to quickly navigate to the race you want and lock in your bets.
With Face ID login and a smooth user interface - features of top betting apps like Bet365 and Unibet - you can get your horse racing bets in as and when you want.